Overview of
AMA Quality Seals
AMA Seals & Criteria
AMA seals – "Siegel" – are recognised by the state as well as by the relevant EU authorities. The individual AMA seals are the AMA-Gütesiegel (quality), AMA-Biosiegel (organic), AMA-Gütesiegel für Blumen und Zierpflanzen (quality for flowers & ornamental plants) and the Gütesiegel AMA GENUSS REGION (regional quality).
The Gütesiegel AMA GENUSS REGION is awarded to businesses that have made a contractual commitment to produce their offerings in their accordance with the AMA quality and origin assurance system. All other AMA seals are awarded to products from contractual partners that have been produced in compliance with the relevant AMA guidelines.
AMA-Gütesiegel
The AMA-Biosiegel guarantees high food quality, strict environmentally responsible standards and verifiable origin of all products.
The red and white AMA-Biosiegel with the indication of origin AUSTRIA guarantees Austria as the place of origin of the agricultural raw materials as well as the place of their processing.
AMA-Biosiegel
The AMA-Biosiegel guarantees high food quality, strict environmentally responsible standards and verifiable origin of all products.
The red and white AMA-Biosiegel with the indication of origin AUSTRIA guarantees Austria as the place of origin of the agricultural raw materials as well as the place of their processing.
Gütesiegel AMA GENUSS REGION
The Gütesiegel AMA GENUSS REGION is a state-recognised seal of quality. Farmers, direct marketers, food manufacturers and hospitality businesses can participate in this seal of quality programme.
The underlying quality and origin assurance system guarantees that meat, dairy products, eggs, vegetables, fruit, fish and wild game come from the region named. In the case of direct marketers, it guarantees the use of raw materials from their own farms, and in the case of manufacturers, guarantees that they process regional raw materials. Everything is regularly examined by external inspection bodies.
AMA-Gütesiegel für Blumen & Zierpflanzen
The AMA-Gütesiegel für Blumen und Zierpflanzen (flowers & ornamental plants) recognises plants of proven quality. Regional origin, varieties adapted to the location and resource-conserving production are the central criteria for the seal.
Flowers and ornamental plants with this AMA quality seal and the regional designation AUSTRIA are guaranteed to have been grown in this region. They were verifiably potted, cultivated, sorted and packaged here, i.e., they were grown under the climatic conditions of their respective region. As plants adapted to their location, they are therefore particularly vigorous. The quality label guidelines are regularly checked along the entire production and marketing chain.
Did you know ...
... that statements such as "Products are imported to Austria and then receive the AMA seal of quality" are false and are often the result of confusion between the different seals or means of labelling?